More and more retailers offer their customers the option to use gift cards. The U.S. is a few years ahead of Europe in the growth of the gift card market with gift cards being fully established there. The packaging of the gift card plays an important role in the US. Packaging is also becoming more important in Europe.
Consumers think gift cards are often unoriginal, boring and impersonal. Research has shown that 34% of consumers claim that the gift cards have a lack of fantasy.
All these problems can be tackled with good gift card packaging. The packaging gives the gift card an attractive appearance.
Year after year, gift
cards are the most requested holiday present, and birthdays aren't much
I know...gift cards & money aren’t the most personal gifts, but sometimes it’s just the way to go.